Page scores

Page Score
Story of Stuff (Landing page)
Nestle: Unbottle California
Plastic Microbeads:  Ban The Bead!    - The Story of Stuff Project
Privacy Policy - The Story of Stuff Project
Terms and Conditions - The Story of Stuff Project
Jobs - The Story of Stuff Project
Story of Electronics - The Story of Stuff Project
Story of Stuff

Website thumbnail is a website with English content. Below is an analysis of the content on Optimize so that you rank better in Google for your chosen keywords.
This page was last updated 2016-05-09

SEO Camel Score: 65/100

SEO Keywords Analysis

Content language
English (en)
Content analysis
(Web of trust)
Good site
Content sample
Menu Blog Donate About Our Story Meet the Team Meet Our Founder Our Board Resources Movies Podcasts The Book Learning Tools Get Involved Take Action Bottled Water Ban The Bead More Campaigns Build Skills Changemaker Personality Quiz Citizen Muscle Bootcamp Spread the Word Curriculum Host a Screening Tell Us Your Story Our Movie About Nestlé on Public Lands Nestlé is illegally occupying our public land in the San Bernardino National Forest and making big bucks off our water. But we’re gonna stop ’em. Are you in? Watch Now Incinerator Meets Destiny She just stopped an incinerator, won an international award, and
Recurring phrases
the story3
the story of stuff3
did it2
personality quiz2
stuff project.2
we’re a community of2
solutions in their communities.2
story of stuff project.2
Keyword cloud
community nestlé story solutions stuff movie build share water
Keyword consistency
Keyword Freq Title Keywords Description Headings

Meta tags

Story of Stuff

Length: 14

Perfect, your title contains between 10 and 70 characters.
Meta Description
The Story of Stuff Project’s journey began with a 20-minute online movie about the way we make, use and throw away all the Stuff in our lives. Five years and 40 million views later, we’re a Community of 500,000 changemakers worldwide, working to build a more healthy and just planet. We invite you to watch and share our movies, participate in our study programs and join our campaigns. Come on, let’s go!

Length: 411

Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Meta Keywords

Length: 0

Very bad. We haven't found meta keywords on your page.
Og Meta Properties
Good, your page take advantage of Og Properties.

SEO content

H1 H2 H3 H4 H5 H6
0 3 14 1 0 0

  • [H2] From a Movie to a Movement
  • [H2] Explore the Story of Stuff
  • [H2] Nestlé is Taking Your Water. Help Story of Stuff Stop It.
  • [H3] Our Movie About Nestlé on Public Lands
  • [H3] Incinerator Meets Destiny
  • [H3] Our Biggest Win Yet!
  • [H3] Less Catalogs, More Fun
  • [H3] What’s Your Type?
  • [H3] Join the Story
  • [H3] Awesome! Almost done!
  • [H3] You're awesome!
  • [H3] Our Resources
  • [H3] Podcast
  • [H3] Teaching Tools
  • [H3] Blog
  • [H3] Awesome! Almost done!
  • [H3] You're awesome!
  • [H4] Join the Story!
15 images found

Good, most or all of your images have alt attributes
Text/HTML Ratio

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Perfect, no Flash content has been detected on this page.
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
URL Rewrite
Bad. Your links have query string.
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
Link juice per link
3.3 %

This page has 30 outbound links. Therefore, each link is giving 3.3 % of the link juice to the target page.
On-page links
Filter links
Click here to show all links (30)


Domain :
Length : 16
Great, your website has a favicon.
We could not find a Print-Friendly CSS.
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.


Perfect. Your declared charset is UTF-8.
Email privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
The website does not encrypt data when communicating with the server.
Speed tips
Nested table Result Excellent, your website doesn't use nested tables.
Inline css Result Perfect. No inline css has been found in HTML tags!
CSS count Result Too bad, your website has too many CSS files (more than 4).
JS count Results Too bad, your website has too many JS files (more than 6).


FactorScoreLast check
Pagerank 0 / 102016-06-29
FactorRankingLast check
Alexa global rank 174572 2016-06-29
Alexa country rank Rank : 65885
Country : United States
Social shares
SourceViralityLast check
Google-plus shares 414 2016-06-29
Twitter shares n.a. 2016-06-29
Facebook Total_count : 44098
Share_count : 24220
Like_count : 13051
Comment_count : 6827
Commentsbox_count : 0
Click_count : 7134
Pinterest shares 5 2016-06-29
Linkedin shares 226 2016-06-29
Xing Shares : 0
Comments : 0
Clicks : 0
Reach : 0
Delicious shares n.a. 2016-06-29
Digg shares n.a. 2016-06-29
Stumpleupon shares 56401 2016-06-29


HTTP/1.1 200 OK
Server: nginx
Date: Tue, 10 May 2016 00:20:45 GMT
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Connection: close
X-Cacheable: SHORT
Vary: Accept-Encoding,Cookie
Cache-Control: max-age=600, must-revalidate
X-Cache: HIT: 4
X-Cache-Group: normal
X-Type: default
Who own's the website (WHOIS)
Domain ID: D148778467-LROR
WHOIS Server:
Referral URL:
Updated Date: 2015-07-24T23:40:08Z
Creation Date: 2007-08-02T18:11:45Z
Registry Expiry Date: 2017-08-02T18:11:45Z
Sponsoring Registrar:, LLC
Sponsoring Registrar IANA ID: 146
Domain Status: clientDeleteProhibited
Domain Status: clientRenewProhibited
Domain Status: clientTransferProhibited
Domain Status: clientUpdateProhibited
Registrant ID: CR138753414
Registrant Name: Joshua Morrow
Registrant Organization: Story of Stuff Project
Registrant Street: 1442 A Walnut Street
Registrant Street: #272
Registrant City: Berkeley
Registrant State/Province: California
Registrant Postal Code: 94709
Registrant Country: US
Registrant Phone: +1.5108831055
Registrant Phone Ext:
Registrant Fax: +1.5108839493
Registrant Fax Ext:
Registrant Email:
Admin ID: CR138753415
Admin Name: Joshua Morrow
Admin Organization: Story of Stuff Project
Admin Street: 1442 A Walnut Street
Admin Street: #272
Admin City: Berkeley
Admin State/Province: California
Admin Postal Code: 94709
Admin Country: US
Admin Phone: +1.5108831055
Admin Phone Ext:
Admin Fax: +1.5108839493
Admin Fax Ext:
Admin Email:
Tech ID: CR138753417
Tech Name: Joshua Morrow
Tech Organization: Story of Stuff Project
Tech Street: 1442 A Walnut Street
Tech Street: #272
Tech City: Berkeley
Tech State/Province: California
Tech Postal Code: 94709
Tech Country: US
Tech Phone: +1.5108831055
Tech Phone Ext:
Tech Fax: +1.5108839493
Tech Fax Ext:
Tech Email:
DNSSEC: unsigned
>>> Last update of WHOIS database: 2016-06-28T13:51:04Z <<<

For more information on Whois status codes, please visit

Access to Public Interest Registry WHOIS information is provided to assist persons in determining the contents of a domain name registration record in the Public Interest Registry registry database. The data in this record is provided by Public Interest Registry for informational purposes only, and Public Interest Registry does not guarantee its accuracy. This service is intended only for query-based access. You agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data to(a) allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations to entities other than the data recipient's own existing customers; or (b) enable high volume, automated, electronic processes that send queries or data to the systems of Registry Operator, a Registrar, or Afilias except as reasonably necessary to register domain names or modify existing registrations. All rights reserved. Public Interest Registry reserves the right to modify these terms at any time. By submitting this query, you agree to abide by this policy.